Great question. Tools like ChatGPT give you generic responses based on limited input. A custom GPT, on the other hand, is trained with detailed context about your business—your voice, your goals, your audience. So instead of rewriting robotic responses, you get content that sounds like you, every time.

Not at all. I handle the technical setup for you. You just need to know your business—which you already do. I’ll guide you through a simple, collaborative process to feed the GPT the right information. You’ll end up with a tool that speaks your language and works on your terms.

It becomes your digital frontline. This AI isn’t guessing—it’s trained on your specific services, pricing, turnaround times, delivery details, policies, and brand tone. That means when a customer asks, “Do you ship internationally?” or “What’s the difference between your packages?”—they get a clear, accurate, on-brand answer immediately. No waiting. No email backlog.

Item descriptionThink of it as the first line, not a full replacement. It handles the repeatable, frequently asked questions—everything from “What are your opening hours?” to “How do I book a consultation?” That frees up your human staff to deal with complex, high-value enquiries and sales. It's like having a well-trained team member who never sleeps, never gets tired, and always says the right thing.

Customers today expect fast, clear answers. If they don’t find what they’re looking for, they move on. A custom GPT makes sure they get consistent, helpful responses anytime—day or night. This builds trust and confidence before they ever pick up the phone. So when they do reach out, they’re already informed and ready to take action.

Item descriptionAnything you want it to. You can train it to respond to:

• Product or service descriptions

• Pricing, inclusions, and comparisons

• Shipping, returns, and policy queries

• Troubleshooting and how-to guidance

• Pre-sales advice, FAQs, and even brand story questions

If it’s in your inbox or DMs a hundred times a month, your GPT can take it off your plate.

Not at all. It’s built to reflect your voice and personality—whether that’s professional and polished, friendly and casual, or somewhere in between. I work with you to set the tone, language, and even phrases you want it to use (or avoid). The result feels personal, not robotic.